Feeds:
Posts
Comments

Archive for November 28th, 2007

A Day Like That

Most weekday mornings begin the same way. Alarm chimes from my mobile phone – followed by 10 to 20 minutes of snoozing. It’s harder to get out of bed this time of year – pulling the blanket and comforter back always results in goosebumps.

There’s not many better sounds than that of coffee percolating. I make just two large cup fulls. Freshly showered, shaved, dressed, and (partially) caffeinated and awake, I commute to work. Garage to parking ramp is 20 minutes.

My job is the type of job my dad would have hated – and not understood. I spend most of the day at a desk in front of a computer. Part of my role in PR is monitoring news for the company about the health care industry, including competitors and general local business and economic news. The other aspect of my role is talking to news journalists about various aspects of the medical device business and the role my company plays in the trillion dollar health care industry.

Today included two unusual events. First, a quarterly briefing from the CEO. With 38,000 employees worldwide, keeping everyone up to speed on the company’s successes and challenges is a challenge in itself. A live webcast reaches everyone’s desktop and is available for replay for those sleeping in Japan, China and Australia.  The main message today: It’s been a difficult quarter, but the company managed the adversity better than anyone expected. There’s still reason to feel optimistic for the rest of the fiscal year and several good initiatives in place that will enable the company to achieve its financial goals.

After a few phone calls, lunch, and a couple hours tweaking on a report I’ve been putting together for the past two weeks, I meet with my vice president – another irregular event, but welcomed. The VP who runs the comms department is a driven, 30-something, sharp-as-a-tack professional who knows how to get things done. She also values good people on her team and I’m fortunate to be one of those good people (there are many – in fact the halls of this company are filled with Rhodes Scholars, medical specialists and Ph.D-ed people, making me often wonder what I’m doing among these people with maximum brain power full on all the time).  Twenty minutes later I’m back at my desk. It’s now too late in the day to start anything new, so I fire off answers to a few e-mails and do one last check on breaking news sites to see if a certain Wall Street Journal opinion piece is posted online just yet. It’s not.

My role includes not just tracking news but helping journalists frame their stories and tell them – at the very least objectively. When lucky, we obtain a few quotes that convey the right messages we want to leave with the general public. It’s all about the message. The form of delivery and the way it’s received. On a good day, all questions are answered (there’s no such thing as “no comment” anymore), the positive stories outweigh the negative and there are no bad surprises.  Good surprises are always welcomed.

Time to go home.

-end-

Read Full Post »