Archive for the ‘public relations’ Category

It’s another boffo public relations gaffe straight out of the nation’s capitol…

U.S. Homeland Security Goof, Michael Chertoff, back peddaled this morning, saying the threat of terror attacks on the United States from al Qaeda has not returned to levels seen just before the September 11 attacks nearly six years ago.  A reversal of his “gut instinct” comments from Wednesday.

In toning down his comments with NBC’s Anne Curry on Thursday, he said: “We don’t have any specific information about an imminent or near-term attack on the homeland. We’re looking at the strategic picture over the next six months to a year. We’re evaluating where that is.”

After six years of this war on terror, how good should we feel as Americans to learn from Chertoff’s gut instinct that we are essentially at the same place we were at with this whole debacle on July 12, 2001?

It’s another Bush failure. Another bungled mess that includes billions spent, thousands dead, and a nation begging for answers and solutions because there is obviously no coherent plan designed to obtain clear results coming from Washington D.C. 

What happened to “root(ing) out elements that are endangering” the United States? 

What happened to dedicating our troops to an objective, accomplishing that objective and returning home?


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  1. I prefer cats more than dogs. I can cope with other peoples’ dogs. Just don’t think for a second I’d ever adopt a dog as my own. What’s worse than dog breath and freshly wet dog smell?
  2. I’ve lived in the Midwest my entire life. Iowa, Nebraska, Minnesota: the trifecta of the central U.S.  Nebraska wins the title for flattest and most boring.
  3. I’m in a career in which I received my degree – corporate communications – and have my Aunt Dorothy to thank for it.
  4. I’m happiest reading a real newspaper at 6 a.m. on a Sunday morning…with fresh coffee that I ground and brewed myself.
  5. Music is a life necessity. I can’t imagine not having music in my life. I get amped finding new up-and-comers. Check out this band: www.quietdrivemusic.com
  6. I’ve worn glasses since eighth grade.
  7. I haven’t balanced my bank account since March (and no overdrafts either!).
  8. Nothing quite compares to a campfire and tent camping on a mild summer night under a full moon…unless, of course, you have access to a luxury hotel suite with room service.


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Every now and then I stumble on a really good word and I have to put it somewhere. Here seems a good place. Keep coming back for more “Wordplay.” This is Version 1.0:


The use of unnecessarily wordy and indirect language. Evasion in speech or writing. A roundabout expression.


The circumlocution only confused his associates until, finally, someone told him to simply shut up.


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I’m a writer who just happens to make his career in corporate public relations. Because of the nature of what I do, I’m on the constant lookout for better ways to convey the message that needs conveying. We PR types get a critical view from our key audience – the pure journalists out to write and publish what the people truly need to know. In many cases, journalism in today’s newspapers is filled with scare tactics that hurt, don’t help, average Joe Reader.

So when I find something helpful, something sticky, I tend to make a note of it…publish and post it where it can become ingrained on my brain. It doesn’t happen every day. Quite frankly there aren’t all that many new ideas. But there are some good ideas that get refreshed from time to time that help make my job clearer and get me through the day.

Here’s today’s find:

Let’s be careful that we write statements and releases that can be believed by an audience larger than one.

This advice comes from a blog I read made up of Minneapolis PR experts – many of whom just happen to be veteran journalists as well. My belief is that we, as career-minded, do-the-right-thing-at-all-costs, types end each day making a positive impact on the companies we support…but more than that will make a contribution toward improving society as well.


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