Seven-time Tour de France winner, Lance Armstrong, doesn’t have to ride a bike. He chooses to because he knows what people facing cancer go through each day. He understands the struggle and the fear. He wants to make a difference.
So no matter what you may think of Armstrong’s comeback this year, this ad from Nike and the 31 words spoken by Lance undeniably proves he’s in it for the cause, not the attention.
Narrative:
The critics say I’m arrogant. A doper. Washed up. A fraud. That I couldn’t let it go. They can say whatever they want. I’m not back on my bike…for them.
Music: “Auto Rock,” by Mogwai
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